Patterns from real revenue audits of online stores. You're leaving 70% of cart value on the table. Lapsed customers convert at 40% if you ask them back.
Average e-commerce abandonment is 70%. Stores with a 3-email recovery sequence recover 5-12% of those carts. Most stores send nothing.
A customer who bought 4 months ago has a 40% chance of buying again if contacted. Reactivation campaigns run 7:1 ROI and most stores never send them.
Customers who get a post-purchase upsell sequence within 48 hours have 25% higher lifetime value. Most stores send nothing after order confirmation.
Subscription boxes and membership stores lose 4-6% monthly to payment failures. Automated retry sequences recover 40-60% of that lost revenue.
E-commerce revenue is in sequences, not shopping. You're losing 70% of carts because nobody asks them to come back. You're losing lapsed customers because you forgot them. You're losing post-purchase upsells because you send nothing after order confirmation. And subscription stores are leaking 4-6% monthly to payment failures you could prevent. The winning stores automate these sequences and let email do the heavy lifting.
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